Australia's Trewin Gains 100k IG Followers

Socceroos defender Kai Trewin has become the latest player to be caught up in an Instagram trend aiming to make relatively low-profile World Cup squad members famous before the tournament begins. The viral campaign has helped Trewin surpass the 100,000 follower mark.

Meanwhile, New Zealand's Tim Payne is also involved in the social media battle, with reports suggesting he has surpassed All Blacks in some social media metrics. This pre-World Cup competition on Instagram rather than the football pitch highlights the growing influence of social media in modern football. tbzikra.com